MAYA CARROLL

Director of Product Design | Principal Product Designer | UI/UX Design Manager and Mentor | MS, BFA, CSPO

With 18 years of industry experience, including 5 in leadership, roles are effectively managed as both a design people manager and individual contributor. This merges hands-on design expertise with leadership, delivering innovative solutions that solve customer problems and foster team growth for exceptional user experiences. Expertise spans Cybersecurity, eCommerce, EdTech, FinTech, Government, Healthcare, and InsurTech.

Case Studies

Career Highlights

Director of Product Design | Coforma

Managed mid-size team of product designers engaged in government contracts with CMS, DHS, VA, and GSA. Redesigned the pension claim 527 form on va.gov, addressing a technical glitch impacting over 32,000 veterans. Improved accessibility, content, flow, performance, and adherence to VA's design system standards. Reduced a 40% drop-off rate through targeted optimizations.

Director of Product Design | Spec

Led mid-size team of multi-disciplinary designers. Designed the MVP of TrustCloud, a B2B SaaS cloud data security and fraud detection platform. Conceptualized and drove an experimental PLG strategy to reduce TTV and new client cancellations. Pioneered Spectrum, a new design system, and partnered with Engineering to establish a design toolkit in Storybook, resulting in enhanced product consistency and efficiency.

Work

Design Practice Areas

Designing digital products for B2C, B2B, B2G, and nonprofits, creating user interfaces for web apps, mobile apps, streaming apps, watch apps, and AR/VR devices. Working with technologies like blockchain, IoT, VR, wearables, smart displays, AI, chatbots, and Web 2.0, 3.0 and Web3. Using Agile development, accessible design, data-driven design, and rapid prototyping to create human-centered solutions. Interests include data visualization, design systems, product design, UI/UX design, user research, and testing.

Mobile Designs

Web Designs

Based in Miami

A lifelong Floridian and woman in tech.

Mentored over 60 entry-level UI/UX designers, demonstrating a strong commitment to diversity, equity, and inclusion in the tech industry.

She helped me cultivate a deeper understanding of user-centric design principles and the importance of empathy in creating meaningful user experiences.

Rebecca Beecham, UI/UX Mentee
Her ability to extrapolate patterns from significant raw data to bridge the gap between user needs and design solutions were instrumental in enabling us to deliver solutions that met customer needs.

Justin Cimino, Product Leader
She possesses a remarkable talent for inspiring others' success.

Casey Cui, UI/UX Designer